Push notifications are small, pop-up messages sent to a user’s device by a mobile app that appear even when the app isn't open. These notifications are designed to grab attention and can convey reminders, updates, promotions, and more.
Push notifications can consist of a title, a message, an image, and a URL. They can also include logos, emojis, and other elements. Push notifications look different across distinct operating systems, such as Google Android and Apple OS. Learn more about the design and anatomy of a push notification.